News

Accent Equity invests in Unisport as new growth partner

Stockholm, 27 November 2024

  • Accent Equity has signed an agreement to acquire the Indoor Division of Unisport-Saltex, consisting of Kerko Group Oy, Unisport Scandinavia AS, Unisport Scandinavia ApS and Unisport Sverige AB (“Unisport”)
  • Unisport is a specialist within indoor sports facilities and sports equipment with market leading presence in Sweden and Finland and establishments in Norway and Denmark
  • Key management will co-invest and continue to develop Unisport in close cooperation with Accent Equity

Accent Equity has signed an agreement to acquire Unisport from the Unisport-Saltex Group. The Outdoor Division of Unisport-Saltex Group (“Saltex”), which focuses on artificial grass systems, will operate independently under the Saltex brand and not be part of the transaction. Unisport’s management team will continue in their current roles and co-invest alongside Accent Equity.

Unisport is a leading provider of indoor sports facilities and sports equipment. The Company offers a complete portfolio, including design, project management and installation of new sports facilities, as well as refurbishment and inspections of existing ones. The primary customers are municipalities and sports clubs across Sweden, Finland, Norway and Denmark.

“We believe strongly in Unisport’s motto, which is to bring health and happiness through movement. Hence, we admire how Unisport’s management has built a true one-stop-shop for indoor sports facilities, which combines unique expertise with high service standards and a sustainable approach. We look forward to working together with the Unisport team to continue the strategic development of the company”, says Oscar Claeson, Associate Partner at Accent Equity.

“We are excited to get Accent Equity onboard and we believe they will help us boost our business over the coming years. With their support we will get access to more resources when it comes to improving our concept, investing in new sustainable solutions and evaluating add-on opportunities”, says Ted Bengtsson, Head of Indoor, Unisport.

This transaction is a milestone for Unisport-Saltex as we believe the two businesses can better realize their full potential as stand-alone companies. We look forward to continuing our close collaboration going forward also in the new ownership. We wish Unisport and Accent Equity all the best for the future”, says Morten Chrone, CEO Unisport-Saltex Group.

The transaction is subject to customary closing conditions and is expected to close during Q1 2025.

For additional information, please contact:

Oscar Claeson, Associate Partner at Accent Equity
+46 70 108 99 99, oscar.claeson@accentequity.se

Ted Bengtsson, Head of Indoor Division, Unisport,
+46 70 630 89 04, ted.bengtsson@unisport.com

Morten Chrone, CEO Saltex
+45 27828005, morten.chrone@saltex.eu



About Unisport:
Unisport is today the market leader in indoor sports facilities and equipment in the Nordics with a purpose to make people move. The company has a long history through classic brands such as Kerko Sport (founded 1916), Rantzows (founded 1926) and Virklund (founded 1956). The head office is located in Hjärnarp, Sweden. The company has more than 150 employees and a turnover of EUR 58 million.
www.unisport.com

About Accent Equity:
Accent Equity has since 1994 invested in private Nordic companies where a new partner or owner can serve as a catalyst. Our ambition is to invest in and develop the companies to be Nordic, European or Global leaders through a professional, hands-on and long-term oriented approach that results in superior and sustainable returns.
accentequity.se
Follow Accent Equity on LinkedIn
2024